Follow-ups that close themselves

Follow-up is where deals are won or lost — and it's exactly the work sales reps never have time to do well. For a national dealer network, we built an Angular / C# internal tool that lets reps send a personalized follow-up email paired with a data-generated website reinforcing the value of a purchase or potential purchase — in moments, not hours.

What was built

• Internal sales tool built with Angular (frontend) and C# (backend).
• Lets reps push through a follow-up email plus a data-generated website tailored to the customer, reinforcing the value of the purchase (or potential purchase) at the moment it matters most.
• Part of a broader suite of internal tools supporting the sales organization alongside the dealer sales app.

Results

• 100,000+ follow-ups sent per year through the system.
• Over 50% of those follow-ups close as a won opportunity.

The relief

Reps stopped hand-building a compelling case for every prospect, because the tool does it for them — a personalized website and email, generated in the moment. The hardest part of their day became a fast, repeatable action, and the close rate on what it sends speaks for itself.